New beauty trends 2025

The cosmetics market is always changing. We have put together ten beauty trends for the coming years, ranging from biotechnological innovations, skin longevity and the influence of skin fluencers to neurocosmetics 2.0, exosomes and bond care for hair. Which trends does our market analyst and trend scout Julia Keith find particularly exciting? Here are her four favourite picks:

🚀 Skinlongevity
Healthy ageing is a privilege and cannot be valued highly enough. The Skinlongevity trend combines the longevity concept with skincare. Factors such as stress, sleep and mental health are increasingly being linked to the topic of beauty.

🚀 Neurocosmetics 2.0
Newly researched neurocosmetic active ingredients have been proven to help strengthen the connection between skin and brain. The market research institute Mintel also sees ‘NeuroGlow’ as the next big development in the field of wellness and wellbeing. Skin care not only has a moisturising effect, but also has a targeted effect on mood and psyche.

🚀 Climate Care
Climate change will increasingly influence the cosmetics industry in the future: This not only affects the sourcing of raw materials, but also changes in customer needs as temperatures rise. In Japan, for example, variants of popular cosmetic products that cool the skin by several degrees are launched on the market every summer.

🚀 Beauty treatments as inspiration
Active ingredients that are used in beauty treatments in international beauty clinics are also increasingly in demand for use at home. Stars from the USA and Korea report on their minimally invasive treatments on social media, popularising cosmetic products with exosomes, growth factors (EGF), NAD+ or polynucleotides (PDNR).

Enjoy reading our complete beauty trend dossier! We are happy to introduce you to the matching active ingredients.