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Beauty Trends

The cosmetics market is in constant transition. Our market analyst and trend scout Julia Keith presents nine future beauty trends which range from biotechnological innovations over ageless beauty and the role of skinfluencers to neurocosmetics and exosomes.

Skinfluencers love active ingredients

Skinfluencers on Instagram and TikTok focus on the ingredients in their beauty products. They prefer active ingredients whose effects are proven by scientific studies – just one reason why retinol, AHA, vitamin C or niacinamide are so popular right now. Samphira Oil Bioactive from Codif or NovoRetin™ from Mibelle Biochemistry are natural retinol alternatives that are gentle on the skin.

Biotechnology

Biotechnology will play a leading role in the future since it helps to protect natural resources. The advantage: Just a small amount of plant material is sufficient to produce a large quantity of cosmetic actives. Fermentations also play often an important role in this kind of manufacturing technology. Examples are our active ingredients MossCellTec™ from Mibelle Biochemistry or Vitasmoothy from Codif.

Neurocosmetics 2.0

In recent years, the skincare routine has increasingly developed into a wellness and self-love ritual. Now the holistic approach goes one step further and combines dermatology and emotions: Newly researched neurocosmetic ingredients have been proven to help strengthen the connection between skin and brain. The market research institute Mintel also sees 'NeuroGlow' as the next big development in the field of wellness and wellbeing. Proven effectiveness of the products is essential for this. The new Neuraé brand from the Sisley Group is a good example of this trend. The facial care not only nourishes the skin, but also has a targeted effect on mood and psyche. With TiMood™, our supplier Mibelle Biochemistry already offers the perfect active ingredient for this trend.

Climate Care

Climate change will increasingly influence the cosmetics industry in the future: This affects not only the sourcing of raw materials, but also changing customer needs as temperatures rise. In Japan, for example, versions of popular cosmetic products that cool the skin by several degrees are launched on the market every summer. The new Augmented Skin facial care from Prada is also interesting in this respect. It is based on 15 adaptogens from plants that are known to be able to adapt to extreme weather conditions and give the skin resilience. Our active ingredient MossCellTec™ No.1 from Mibelle Biochemistry protects against stress and damage caused by major fluctuations in temperature and humidity, improving the skin's ability to adapt to environmental changes.

Ageless Beauty

Healthy ageing is a privilege and cannot be valued highly enough. Longevity research has defined hallmarks of ageing that can accelerate the ageing process: genomic instability, telomere attrition, epigenetic alterations, loss of proteostasis, deregulated nutrient-sensing, mitochondrial dysfunction, cellular senescence, stem cell exhaustion and altered intercellular communication. As the term "anti-ageing" has come under fire, more and more cosmetic brands are focussing on resilient, healthy, beautiful - but not necessarily wrinkle-free - skin. There are some potent active ingredients for ageless skin, e.g. EPS Seaglow and Neuroguard from Codif or GlowAGE™ and EpiCalsome™ from Mibelle Biochemistry.

Skinification

Active ingredients from the face care category are now also turning up in other cosmetic products - including hair care. Furthermore, the line between makeup and skin care continues to blur: Today’s makeup must do more than beautify skin on the surface only. Cosmetic actives like hyaluronic acid, retinol or algae are turning foundations, BB creams, concealers and lipsticks into hydrating treatments. Actives like PoreAway™ from MibelleBiochemistry or EPSSeaglow from Codif are perfect for these new hybrid products.

Upcycling Beauty

Upcycling focuses on the respectful handling of natural resources: Seemingly useless by-products or waste materials are transformed into new high-quality products. In upcycling beauty, waste material from the food industry becomes the base for cosmetic raw and active ingredients. Regetaste from Codif is made from press residues left over from the production of French cider. Pinolumin™ from Mibelle Biochemistry is based on upcycled wood shavings from a furniture factory.

Exosome

In Korea and Japan, exosomes are one of the most important current beauty trends; they not only play a major role in cosmetic products, but also in the field of non-invasive beauty treatments. Exosomes are small vesicles that are produced by every cell and are responsible for intercellular communication as messenger substances - including in the skin: they influence ageing processes, inflammatory reactions, the immune system and skin regeneration. PhytoCellTec™ Goji from Mibelle Biochemistry revitalises mesenchymal stem cells and promotes their exosome production, which leads to improved collagen and elastin synthesis.

Skin barrier

Often, the importance of a healthy skin barrier only becomes apparent once it has been damaged: The increase in transepidermal water loss (TEWL) causes skin to look reddened, feel tight or sensitive, or develop impurities. This is the reason why barrier creams or barrier boosters have become so popular – they reduce redness and irritations or help to restructure the skin’s protective barrier layer. Active ingredients such as AvenaPlex from Oat Cosmetics, Idaskin from Codif oder SLVRCoffee™ from Mibelle Biochemistry are ideal for these kind of beauty products.