Beauty Trends

Skinfluencers on Instagram and TikTok focus intensively on ingredients in their cosmetics. Their aim is to prevent premature skin ageing (slow ageing) and to achieve clear, glowy skin with a strong barrier function. Skinfluencers favour active ingredients whose effects have been proven in scientific studies. For this reason, retinol, AHA, niacinamide and panthenol, for example, are particularly popular at the moment. Samphira Oil Bioactive from Codif or NovoRetin™ from Mibelle Biochemistry are natural alternatives to retinol that are gentle on the skin. An intelligent and green alternative to D-panthenol is Pantodium Cica from Codif, which stimulates the production of vitamin B5 directly in the skin.

In recent years, the skincare routine has increasingly developed into a wellness and self-love ritual. Now the holistic approach goes one step further and combines cosmetics and emotions: Newly researched neurocosmetic ingredients have been proven to help strengthen the connection between skin and brain. The market research institute Mintel also sees 'NeuroGlow' as the next big development in the field of wellness and wellbeing. Proven effectiveness of the products is essential for this. The new Neuraé brand from the Sisley Group is a good example of this trend. The facial care not only nourishes the skin, but also has a targeted effect on mood and psyche. With TiMOOD™, our supplier Mibelle Biochemistry already offers the perfect active ingredient for this trend. Neurocosmetic active ingredients can also be an exciting addition to perfumes that are intended to create a relaxed or positive mood.

Healthy ageing is a privilege and cannot be valued highly enough. Longevity research has defined hallmarks of ageing that can accelerate the ageing process: genomic instability, telomere shortening, epigenetic changes, loss of proteostasis, altered nutrient recognition, mitochondrial dysfunction, cellular senescence, stem cell depletion and altered intercellular communication. The Skinlongevity trend combines the longevity concept with skincare. Factors such as stress, sleep and mental health are increasingly being addressed by cosmetics. There are some potent active ingredients for ageless skin, e.g. RejuveNAD™ or CollPerfect™ P6 from Mibelle Biochemistry, EPS Seaglow from Codif or Rejuvaveen from Oat Cosmetics.

Gen Alpha is taking the Sephora perfumery chain's shops by storm in search of anti-ageing cosmetics: the media refer to eight to twelve-year-old girls as ‘Sephora Kids’. Particularly popular brands are Sol de Janeiro, Drunk Elephant and Glow Recipe. Skinfluencer, but also Kidfluencer, have a great impact on young people. The private labels of drugstores in Germany have already recognised the potential of Gen Alpha and offer, for example, sheet masks with animal or fairytale motifs. On TikTok, nine-year-olds show what their multi-step facial care regime looks like - often with active ingredients such as retinol or glycolic acid. For this young target group, we would rather recommend moisturising active ingredients such as Hydranov from Codif or soothing active ingredients such as Oat COM from Oat Cosmetics.

Often, the importance of a healthy skin barrier only becomes apparent once it has been damaged: The increase in transepidermal water loss (TEWL) causes skin to look reddened, feel tight or sensitive, or develop impurities. This is the reason why barrier creams or barrier boosters have become so popular – they reduce redness and irritations or help to restructure the skin’s protective barrier layer. Active ingredients such as AvenaPlex from Oat Cosmetics or Idaskin from Codif are ideal for these kind of beauty products.

Upcycling focuses on the respectful handling of natural resources: Seemingly useless by-products or waste materials are transformed into new high-quality products. In upcycling beauty, waste material from the food industry becomes the base for cosmetic raw and active ingredients. Regetaste from Codif is made from press residues left over from the production of French cider. Pinolumin™ from Mibelle Biochemistry is based on upcycled wood shavings from a furniture factory.